Brands on the trail of Easter egg PR boost
Food brands are making full use of the marketing and PR potential of chocolate Easter eggs this year by appealing to parents and youngsters through a variety of events, publicity stunts and digital...
View ArticleCadbury set for Shazam-enabled Olympic TV ad campaign
Cadbury is looking to engage with younger consumers with a new Shazam-enabled TV ad that forms the latest part of its wider London 2012 marketing strategy. The ad will be aired during the final of...
View ArticleITV hails ‘milestone’ as 50,000 Britain’s Got Talent viewers tag...
ITV has hailed the success of Shazam-enabled ads as a “major milestone” for interactive advertising after 50,000 viewers engaged with the platform during the final of Britain’s Got Talent. Viewers of...
View ArticleWispa launches ‘time well mis-spent’ campaign with online video
Wispa is preparing to launch a new £3.5 million campaign with a creative based around its new “time well mis-spent” strapline. The Cadbury brand’s campaign will go online as video-on-demand and appear...
View ArticleCadbury launches Facebook card scheme for Olympics
Cadbury has found a novel way of integrating its experiential advertising campaign with social media marketing in the shape of an Oyster-style card. Visitors to its Olympic hub in Hyde Park will be...
View ArticleCadbury wins legions of Twitter and Facebook fans during London 2012
Cadbury’s marketing strategy during the London 2012 Olympics appears to have paid off, with the official sponsor winning millions of new social fans. The Kraft-owned brand saw social media activity...
View ArticleCadbury launches its very first Christmas TV advertising campaign
Whilst we are enjoying the warmest summer in 7 years, leading confectionary brand Cadbury is preparing to dig out its Christmas jumper as it unveils its £multi-million, multi-brand Christmas campaign....
View ArticleCadbury loses its fight with Nestle over the colour purple
Cadbury first introduced the colour purple to its packaging in 1914 as a tribute to Queen Victoria. Nearly a century later, the Court of Appeal has ruled against Cadbury registering for trademark...
View ArticleJames Corden gives it some lip-sync in new Cadbury viral ad
The next phase of Cadbury’s ‘Free the Joy’ campaign has been rolled out, this time starring actor and comedian James Corden, as he struts through the streets of London, chumming up to strangers, while...
View ArticleBig names prove to have the youthful touch in their branding
New research indicates that Coca-Cola, Cadbury and Amazon are amongst the most effective brands when it comes to engaging with youth audiences. Nearly 4,000 people aged between 16 and 22 were polled by...
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